Picture of Seth Ladd

Seth Ladd

Web engineer and Chrome Developer Advocate.

Current gig

Dart logo

As a Developer Advocate for Dart, the new platform for structured web apps, I am documenting the project and educating developers about the new way to build full featured and performant web apps. Dart speaks to structured app developers from all platforms and helps them build and deploy awesome apps for the modern web.


Seth is a web engineer and is currently a Chrome Developer Advocate, helping developers of all sizes launch awesome modern web apps. He produced Aloha on Rails, the Hawaii Ruby on Rails and Web Development Conference, and New Game, the conference for HTML5 game developers. Way back, Seth co-authored the Expert Spring MVC book. More recently, he helped release Angry Birds for the web. Seth is on the board of the Academy of Interactive Arts and Sciences.

Past projects

JavaScript & Box2D Tutorials
A series of tutorials on using the popular phyiscs engine with JavaScript, starting with a Box2D orientation for the JavaScript developer.
Developer Advocate for the Chrome Web Store
Helped numerous businesses build and launch web apps into the Chrome Web Store.
Launched Angry Birds for the web
Helped Angry Birds launch on the modern web.
Produced & co-organized New Game
Sold out the first North American conference for HTML5 game developers.
Launched the HTML5 logo
Helped the W3C launch an identity for HTML5.
Produced Aloha on Rails
Over 160 speakers and attendees visited Oahu for 2 full days of Rails and software craftsmanship discussions, debates, and surfing.
Built the Defense Safety Enterprise System
DSES is a large data warehouse of safety information, and its Rails front-end, for the Office of the Secretary of the Defense. Yes, Rails is deployed in the military.
Co-authored Expert Spring MVC
In which I learned a lot about authoring and coordinating a multi-author project.
Built Errorlytics
Engineered a service that identifies and fixes 404 errors for your Drupal, Wordpress, PHP, Java, and Rails web sites.
Built Hawaii's online business registration system
Engineered and launched the state's first integrated inter-agency business registration system.